Thursday, April 13, 2017

YOUR EASTER CAMPAIGN

Now is the time to push hard toward your most important
goals for the first half of the year. In the Northern
Hemisphere, spring is here and will soon give way to
summer. For many of us, Easter brings a wonderful, and
well-deserved case of "Easter Fever." And of course, summer
is, well, it's SUMMER!
If you own a business, you know what I'm talking about.
Easter break not only gives our kids a week off school,
it's a time for family vacations and that means your
employees, and your customers, vendors, colleagues and
partners will be out of the office. They'll get back to you
"next week."
As the days get longer, we naturally yearn to be outside.
Other things take our attention, and inevitably,
productivity sags. Couple that with family obligations,
summer vacation and major holidays, and these next few
weeks become a critical time to achieve your goals. 
What action steps do you need to take on your marketing
plan this week? Is your new product development on
schedule? How about those new policies, or the new catalog
you promised to develop? Get it done!
The end of winter is a time of longer days and warmer
weather. Don't let it undermine your most important
activities. Stay focused. Use your time to accomplish the
things you know will move your forward. This week, take
ACTION on your most important priorities.

No comments: