THE BEST TOOLS FOR THE JOB

A critical distinction that determines the future of almost
any business is your willingness to invest in equipment and
training.
I cringe when I hear a professional talk about the "cost"
of new equipment, hiring or training better staff, or
attending a conference, seminar or training. These things
almost NEVER "cost", they pay!
We live in a world of immediate cost and quality
comparisons. Trust me, whether you own a restaurant, run a
law office, or manufacture widgets, your customers talk to
each other! There are no secrets and the truth about your
quality, your level of innovation, your performance and
experience is known to every one of your customers, and
more importantly, to virtually every potential customer.
Whether you invest in new software, new furniture, or in
new training, if it makes even a slight difference in your
performance, it can make a HUGE difference in your bottom
line. It's called leverage!
Attending a training or Conference to meet the best people
in your profession or learn a few new things, or to review
the best of the "old tricks", can be worth a fortune.
Customers want experts. They want it done right the first
time, and they will pay a premium for the confidence that
you know what you're doing.
Even buying a new laptop "just because I like it" can pay
for itself almost instantly if it makes you slightly
faster, slightly more creative or more productive. You only
need a slight edge to multiply your results enormously.
Invest in training. Invest in the right tools for the job.
Invest in your future.