A content upgrade takes lead magnets to the next level. Usually, when a website offers a lead magnet or creates an optin form, the form is the same on all pages.
What a content upgrade does is that it offers tailored lead generation forms for different pages or content categories on your site.
While this seems challenging, it’s also highly rewarding. You’ll see higher conversions because the lead magnet offered is directly related to what readers are already looking at on your blog.
Lifehack uses this method extremely well. It has different lead generation forms for different categories of topics.
An assessment popup appears when you’re exploring psychology related posts.
You’ll find time management forms if you’re looking at posts for productivity.
Creating content upgrades is a more personalized approach to lead generation. It’s also a means to segment your email list as you’ll be able to group readers according to their interests.
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