Lead generation is the core activity of any business’s digital marketing strategy. Cultivating leads allows you to nurture the people who are interested in your products to become paying customers.
Your profitability rests on lead generation which makes the gateway to creating leads, i.e. lead generation forms, a serious priority.
In this post, we’re going to look at and break down some interesting lead generation forms I’ve found online. Seeing real-life examples will help you get a better idea than if I made you a post with dos and don’ts.
To start with, here’s a simple lead generation form by the Los Angeles Review of Books website. The site itself is informative. However, the lead generation form could be improved. At present, it matches the overall website color scheme and doesn’t stand out as much as it could.
The text copy could also convey more information that compels readers to sign up.
No comments:
Post a Comment