Next is a fantastic lead generation form by Smart Insights. It’s great because it uses a graphic that reflects what it does – providing information.
The text is very specific and is clearly meant for a knowledgeable marketing expert. However, what makes this lead capturing form stand out is the use of logos of its clients in the form.
It’s a clear statement that this is a respected information base that serves high-level audiences. By featuring the businesses it works with, it creates social proof and instantly conveys authenticity.
Using Statistics
It’s well known that statistics and facts go a long way in copywriting. In this form by Sprout Social, you can see how the main text highlights an interesting fact to their audience.
The form also has subtext to convey other information, namely that you can download a guide when you subscribe and that you’ll gain a clear edge over your competition.
Another way it’s different is that it’s making use of a different position when compared to the other forms we’ve seen so far.
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