NETWORKING FOR FUN AND PROFIT

There's an old saying that "it's who you know that counts"
and for better or worse, it's often true.
Yes, there is a cynical aspect to the phrase, in the sense
of favoritism that is unfortunate. More often, however,
people get the referral or the promotion precisely because
(in a positive sense) of "who they know." Knowing and
liking someone makes a difference.
When it comes to networking, however, I've noticed two
unfortunate patterns that are not helpful:
First is the person (to be honest, it's usually a male) who
views networking as some strange contest to see who can
trade the most business cards in the shortest period of
time. In extreme cases, there's a weird hyper-activity that
is a huge turn-off. The quick handshake, exaggerated smile
and exchange of business cards is usually a waste of time.
The second is the person who attends networking functions
but fails to connect in a meaningful way. Often they spend
the entire time chatting with a friend, and leave without
meeting anyone new, or making any lasting impressions.
Effective networking means connecting with a few people in
an honest, sincere way that suggests you would like to help
them if you can, and would appreciate the other person's
support in exchange.
Get to know people. Call them up, go to lunch, and whenever
appropriate, exchange business cards! But what you're
looking for is a relationship. Get to know people well,
rather than collecting dozens of cards from strangers.
Follow-up with a phone call. And for goodness sake, if you
can, be sure to send some business to the other person.
Nothing will grow your own business like the gratitude of
people who have benefited from your genuine support.