In any process, there is an upper limit to how powerful the
results can be, and the limit is always the same: A
bottleneck.
In watering your garden, the smallest point limits how much
water passes through the hose. The bottleneck may be the
valve on the side of your house, the diameter of the hose,
or the little washer inside the coupling. Wherever the
bottleneck occurs, it limits the flow through the entire
hose, and the solution is always the same: increase the
flow at that one critical point, and the results are
instant and dramatic!
No matter how hard you work, no matter how smart or skilled
you are, something limits the success you will achieve.
There may be several points of "friction", but there is
always one item that limits you more than all the others
combined! Fix it and the results are amazing!
Here are 4 common bottlenecks:
1. Not Acting as a Business. Many professionals and
entrepreneurs have a dream, not a business. They work
without focus, without clear priorities, and without
results. The bottleneck is lack of clarity. Work the
business!
2. Ineffective Marketing. If you aren't getting enough
inquiries, the bottleneck is in your advertising. Find a
way to let more of your most desired customers know about
you. Everyone wants great service at a fair price! Help
them find you!
3. Ineffective Sales Technique. If lots of folks show up,
ask questions, and compliment you on your work, but don't
end up buying, your bottleneck is in closing the sale. Work
with a sales coach, buy books or get a mentor, but fix
this! Mary Kay Ashe said, "Nothing happens until someone
sells something!"
4. Inadequate Value Added. This is probably the hardest
one to admit, but if people try your product or service,
but don’t become steady customers, something is wrong. To
achieve unusual success, you must transform casual
customers into life-long partners. It may be a skill
problem, a problem with your pricing, or your delivery. But
it must be fixed!
What are the bottlenecks that hold you back in your work,
and in your life?
results can be, and the limit is always the same: A
bottleneck.
In watering your garden, the smallest point limits how much
water passes through the hose. The bottleneck may be the
valve on the side of your house, the diameter of the hose,
or the little washer inside the coupling. Wherever the
bottleneck occurs, it limits the flow through the entire
hose, and the solution is always the same: increase the
flow at that one critical point, and the results are
instant and dramatic!
No matter how hard you work, no matter how smart or skilled
you are, something limits the success you will achieve.
There may be several points of "friction", but there is
always one item that limits you more than all the others
combined! Fix it and the results are amazing!
Here are 4 common bottlenecks:
1. Not Acting as a Business. Many professionals and
entrepreneurs have a dream, not a business. They work
without focus, without clear priorities, and without
results. The bottleneck is lack of clarity. Work the
business!
2. Ineffective Marketing. If you aren't getting enough
inquiries, the bottleneck is in your advertising. Find a
way to let more of your most desired customers know about
you. Everyone wants great service at a fair price! Help
them find you!
3. Ineffective Sales Technique. If lots of folks show up,
ask questions, and compliment you on your work, but don't
end up buying, your bottleneck is in closing the sale. Work
with a sales coach, buy books or get a mentor, but fix
this! Mary Kay Ashe said, "Nothing happens until someone
sells something!"
4. Inadequate Value Added. This is probably the hardest
one to admit, but if people try your product or service,
but don’t become steady customers, something is wrong. To
achieve unusual success, you must transform casual
customers into life-long partners. It may be a skill
problem, a problem with your pricing, or your delivery. But
it must be fixed!
What are the bottlenecks that hold you back in your work,
and in your life?
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