Recently, I've been reading an unusual number of stories
about how the economy remains slow, the recovery is
undermined by terrorism and debt, and most recently I've
been hearing about businesses "accepting the realities of a
summer slump." That's appalling!
Most IMPACT readers are either professionals or business
owners that provide goods and services people need all year
round. Why would any business "settle" for a slow season?
Yes, of course, both employees and customers are more
likely to take vacations, and of course there is the
"problem" of nice weather and summer travel. But people
still need legal and accounting services. And, all that
hiking, swimming and yard work increases the need for
Chiropractic services, and all that travel increases the
need for insurance, auto services and picnic supplies. How
can your business capitalize on these things?
For myself, I've often scaled back a bit in the summer, but
this year I'm "rebelling" and will actually expand my
services a bit. I'll be doing more speaking than usual, and
even work with a couple more clients than in past summers.
Reach out to your audience, market in smart ways, provide
extraordinary service, and focus on the things your
customers really need. It gives you a tremendous edge!
While your competition is on vacation, why not gear up?
Review your plans, invest in yourself and your business,
and (along with taking some time off, and a getting bit of
sunshine) make this your most profitable summer ever!
about how the economy remains slow, the recovery is
undermined by terrorism and debt, and most recently I've
been hearing about businesses "accepting the realities of a
summer slump." That's appalling!
Most IMPACT readers are either professionals or business
owners that provide goods and services people need all year
round. Why would any business "settle" for a slow season?
Yes, of course, both employees and customers are more
likely to take vacations, and of course there is the
"problem" of nice weather and summer travel. But people
still need legal and accounting services. And, all that
hiking, swimming and yard work increases the need for
Chiropractic services, and all that travel increases the
need for insurance, auto services and picnic supplies. How
can your business capitalize on these things?
For myself, I've often scaled back a bit in the summer, but
this year I'm "rebelling" and will actually expand my
services a bit. I'll be doing more speaking than usual, and
even work with a couple more clients than in past summers.
Reach out to your audience, market in smart ways, provide
extraordinary service, and focus on the things your
customers really need. It gives you a tremendous edge!
While your competition is on vacation, why not gear up?
Review your plans, invest in yourself and your business,
and (along with taking some time off, and a getting bit of
sunshine) make this your most profitable summer ever!
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