Last week I had the privilege of being invited to an
exclusive meeting with a number of leading business people
here in Dublin.
What struck me was the degree to which these highly
successful people were focused on using the summer to position
themselves and their businesses in the months ahead. They
all assumed three things:
1. The economy is going to rebound quickly and dramatically
in the next few months, and they wanted to take advantage of that.
2. Most of their competitors were "sleeping or on vacation"
as one gentlemen phrased it, and.
3. Now is the time to get ready for the economic boom ahead.
Those who wait until the recovery arrives will be too late to participate.
They had lots of reasons for their optimism, from economic
statistics to "gut feelings", but they were essentially
unanimous that now is the time to prepare to make money in
the months ahead. True, the money won't actually arrive
until next year, but the time to boost inventory, hire the
right people, launch marketing campaigns and prepare is NOW.
What do you need to do NOW to grow your business in the
months ahead? If you KNEW that your best customers would
want more of your goods and services in 2004, what would
you do to get ready? My sense is that this is the time for
planting, the time for preparation, the time to get ready.
I believe it was Vince Lombardi who observed that "everyone
has the will to win. What is unusual is the will to prepare
to win." NOW is the time for planting seeds; the harvest
will come in due course.
exclusive meeting with a number of leading business people
here in Dublin.
What struck me was the degree to which these highly
successful people were focused on using the summer to position
themselves and their businesses in the months ahead. They
all assumed three things:
1. The economy is going to rebound quickly and dramatically
in the next few months, and they wanted to take advantage of that.
2. Most of their competitors were "sleeping or on vacation"
as one gentlemen phrased it, and.
3. Now is the time to get ready for the economic boom ahead.
Those who wait until the recovery arrives will be too late to participate.
They had lots of reasons for their optimism, from economic
statistics to "gut feelings", but they were essentially
unanimous that now is the time to prepare to make money in
the months ahead. True, the money won't actually arrive
until next year, but the time to boost inventory, hire the
right people, launch marketing campaigns and prepare is NOW.
What do you need to do NOW to grow your business in the
months ahead? If you KNEW that your best customers would
want more of your goods and services in 2004, what would
you do to get ready? My sense is that this is the time for
planting, the time for preparation, the time to get ready.
I believe it was Vince Lombardi who observed that "everyone
has the will to win. What is unusual is the will to prepare
to win." NOW is the time for planting seeds; the harvest
will come in due course.
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