Here’s a big truth in business,
If you’re not relevant… nobody will give you the time of day.
Here’s why - people care about themselves and they have short attention spans.
That means a few things -
- You need to know and understand your ideal client really well. Know what’s important to them if you want to catch their attention.
- Spend time where your clients spend time. And these days social media platforms are a fantastic place to make connections, share resources, and build your authority in your industry.
- Stay top of mind. People are bombarded with so much stuff on social media - ads, articles, videos, that they may see your post once… but unless they see you repeatedly, they’ll forget about you.
Being relevant doesn’t just happen. It takes effort, planning, and consistency.
It doesn’t have to be time consuming and complex though.
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