USE STRENGTH, ELIMINATE WEAKNESSES

Two principles came through clearly at the World Class
Business conference: High achievers use their
strengths and eliminate their weaknesses.
Winners know what they do best, and they focus on it.
They understand their market, their resources and their
talents, and they deploy their assets to maximum advantage.
In business, you always want an "unfair" advantage by doing
something that sets you apart from your competitors, that
gives your customers unique value, and identifies you as
the very best in your field.
Focus on and specialize in your strengths. Use them to
your advantage every day, in every way possible.
Similarly, winners know and accept their limitations. They
do not struggle or "try" to do things that do not interest
them. They are not defensive or embarrassed about this,
they simply acknowledge that they cannot serve everyone and
turn that "weakness" to their strategic advantage.
Never spend time doing things that do not interest you, or
for which you have no talent or skill. If you can, simply
don't do them at all. If they must be done, delegate them.
Hire someone to do it for you, or form an alliance with
another business to your mutual advantage.
Profitable businesses know what they do best. They get
very good at it and charge a premium for the quality they
deliver, and they never, never drown in the swamp of low
quality, high-cost frustration. Do what you do best and
eliminate the rest.