In any process, there is an upper limit to your results,
and the limit is always the same: A bottleneck.
In watering your garden, the smallest point in the line
limits how much water passes through the hose. The
bottleneck may be the valve on the side of your house, the
diameter of the hose, the little washer inside the joint,
or the nozzle on the end. Wherever the bottleneck occurs,
it limits the flow through the entire hose, and the solution
is always the same: increase the flow at that one
critical point, and the results are instant and dramatic!
The same thing is true in business and in your career.
No matter how smart or skilled or passionate you are, there
is always one critical point, one item that limits you more
than all the others combined! Fix it, and like the flow of
water through your hose, the results are amazing!
Here are 3 common bottlenecks:
1. Not Acting as a Business. Many professionals and
entrepreneurs have a dream, not a business. They work
without focus, and without results. For tax purposes, the
government makes a distinction between a hobby (no matter
how hard you work at it), and a business. Customers can
tell the difference, too. The bottleneck is lack of
clarity. Work the business!
2. Ineffective Marketing. If you aren't getting enough new
customers, the bottleneck is in your marketing process.
Find a way to let more people know about your business.
Everyone wants great service at a fair price. Help them
find you!
3. Inadequate Value Added. To achieve unusual success, you
must transform casual customers into life-long partners.
If people are trying your product or service, but don't
become repeat customers, something is wrong. It may be a
skill problem, a pricing problem, or a delivery problem,
but it must be fixed!
What are the bottlenecks that hold you back? Find them,
and fix them. You can not afford to allow one small
"pinch" to limit on your potential. Eliminate the
bottlenecks!
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