Anyone can use a simple 3-step process to
crystallize their unique perspective and position themselves as a leader in
their field.
1. Define: Take some time to get clear about what it is you
stand for. What expertise do you have in your field? If you had just one hour
to share your most valuable information with someone starting out in your field
today, what would you tell them? Get your thoughts together on this, and give
yourself the gift of clarity in this area.
2. Execute: Write your thoughts in a well-organized, carefully
crafted form. it can be anything from a a series of blog posts, to a longer
form such as a white paper, or even a full-length book. Whatever form it takes,
get your thoughts into a format that will give you both leverage and
credibility.
3. Publicize: Once you’ve gotten your ideas into print form, get
the word out. Tell the world just what you believe and how people can go deeper
on your topic. Share links to your good works, and don’t be afraid to promote
your ideas through multiple exposures.
It’s not that complicated to prepare for your big
opportunity, but it does require some focused effort. It takes a willingness to
invest the time to get clear on the things you stand for as a leader in your
own particular field. Whatever you have to say, you can be sure that someone is
waiting right now for your own brand of expertise.
Why not get started today?
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