What is the power of having a personal brand? And why does this matter to you?Just as a corporate brand is often the literal heartbeat of a company, your personal brand is at the core of how people remember what you are about as a professional.
I may not need to say this, but I’ll lay it out there anyway: A corporate brand is worth a LOT of money.
Bryan Heathman said "In my own experience, I’ve had the privilege of working with companies whose brands ranked among the top 10 brands in the world. Professionally speaking, their branding opened countless doors for me during the course of my tenure with them. For me personally, engaging with them as an employee and later as a consultant has meant prestige, as a touch of their magic branding dust rubbed off on my C.V. It came in handy when I started my own company and 3 years later sold it for a cool 7-figures. Branding counts.
At Kodak during a time when its brand was ranked 4th in the world. The brand alone was worth billions of dollars. Though the company failed to change rapidly enough during the explosive technology revolution, the Kodak brand is still recognizable today.
Generations grew up marking special events in their lives as “Kodak moments”. Kodak’s brand meant not merely some thin chemical strip to load into your camera, but the deep joy and freedom of fresh air on a Saturday morning with a world of possibilities ahead. The Kodak brand stood for the beauty of life’s precious little moments.
There’s no question: brand name recognition means power.
Take for example the case of Apple, the #1 brand in the world: their brand means innovation. Even before his untimely death, former CEO Steve Jobs had iconic status as the genius who pulled the company from the verge of extinction to the top of the charts through uncompromising innovation. Apple is the cutting edge. Owning Apple products means owning cutting edge technology that’s both simple and powerful. It’s geek snob appeal at its finest.
As the #1 website in the world for more than a decade, the Google brand has become so ingrained in our culture that it’s now used as a verb. If you want to find something online, you Google it. Google has joined the ranks of Xerox, Kleenex and a host of other brands that became part of the national lexicon: the brand and the product are perceived as one, inseparable and indispensable. There’s no more compelling benchmark for corporate success than that.
What we can say about these big brands and what they represent is that a company’s greatest skill, or its essence, can be distilled into just a few words. Anyone can latch onto the focus of the business in a matter of seconds. As an individual, you can leverage this kind of thinking for potent results in your work and in your life.
I may not need to say this, but I’ll lay it out there anyway: A corporate brand is worth a LOT of money.
Bryan Heathman said "In my own experience, I’ve had the privilege of working with companies whose brands ranked among the top 10 brands in the world. Professionally speaking, their branding opened countless doors for me during the course of my tenure with them. For me personally, engaging with them as an employee and later as a consultant has meant prestige, as a touch of their magic branding dust rubbed off on my C.V. It came in handy when I started my own company and 3 years later sold it for a cool 7-figures. Branding counts.
At Kodak during a time when its brand was ranked 4th in the world. The brand alone was worth billions of dollars. Though the company failed to change rapidly enough during the explosive technology revolution, the Kodak brand is still recognizable today.
Generations grew up marking special events in their lives as “Kodak moments”. Kodak’s brand meant not merely some thin chemical strip to load into your camera, but the deep joy and freedom of fresh air on a Saturday morning with a world of possibilities ahead. The Kodak brand stood for the beauty of life’s precious little moments.
There’s no question: brand name recognition means power.
Take for example the case of Apple, the #1 brand in the world: their brand means innovation. Even before his untimely death, former CEO Steve Jobs had iconic status as the genius who pulled the company from the verge of extinction to the top of the charts through uncompromising innovation. Apple is the cutting edge. Owning Apple products means owning cutting edge technology that’s both simple and powerful. It’s geek snob appeal at its finest.
As the #1 website in the world for more than a decade, the Google brand has become so ingrained in our culture that it’s now used as a verb. If you want to find something online, you Google it. Google has joined the ranks of Xerox, Kleenex and a host of other brands that became part of the national lexicon: the brand and the product are perceived as one, inseparable and indispensable. There’s no more compelling benchmark for corporate success than that.
What we can say about these big brands and what they represent is that a company’s greatest skill, or its essence, can be distilled into just a few words. Anyone can latch onto the focus of the business in a matter of seconds. As an individual, you can leverage this kind of thinking for potent results in your work and in your life.
No comments:
Post a Comment