So what does all this discussion of big brands mean to you and your career? How can you establish a personal brand that has meaning, relevance and recall for the people you meet? What can you put across about yourself that moves people to consider you and your personal brand as identical – and indispensable?
The key is to take your single most exemplary skill, hone it, and become known for it. Let it be your personal brand. Each one of the household names listed above has done just that. Think about what unique offering you have, and let it become your brand.
Do you have a talent for analysis? Are you particularly creative? Are you almost always the smartest one in the room? Perhaps you have an eye for detail that always seems to be a cut above the rest. Maybe you’re the taste maker on your block. Whatever it is, let people know about it and let your excellence speak for itself.
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