NETWORKING FOR FUN AND PROFIT

There's an old saying that "it's who you know that counts,"
and for better or worse, it's often true.
Yes, there is a cynical aspect to the phrase, referring to
favoritism that is unfortunate. More often, however, people
get the referral or the promotion precisely because (in a
positive sense) of "who they know." Knowing and liking
someone makes a difference.
When it comes to networking, however, I've noticed two
unfortunate patterns that are generally NOT helpful:
First is the person (to be honest, it's usually a male) who
views networking as some strange contest to see who can
trade the most business cards in the shortest period of
time. There's a frantic, phony energy that is a huge turn-
off. Their quick handshake, exaggerated smile and exchange
of business cards is usually a waste of time.
The second is the person who attends networking functions
but fails to connect in a meaningful way. Often they spend
the entire time chatting with a friend, and leave without
meeting anyone new, or making any lasting impressions.
Effective networking means connecting with a few people in
an honest, sincere way that says you would like to help
them if you can, and would appreciate the other person's
support in exchange.
Get to know people. Call them up, go to lunch, and if
appropriate, certainly exchange business cards! But what
you're looking for is a relationship. Get to know a few
people well, rather than collecting dozens of cards from
strangers. Follow-up with a phone call to touch base. And
for goodness sake, if you can, be sure to send some
business to the other person. Nothing will grow your own
referral business like the gratitude of people who have
benefited from your genuine support.