Many professionals and small business owners find the
challenge of maintaining a consistent, high-quality
marketing system to be over-whelming. They're convinced
it's hard work, expensive and a distraction from doing the
work they love. Fortunately, it doesn't have to be that
way!
Ironically, many people who struggle with the marketing
side of their business are among the very best in their
respective fields! Typically, they love what they do! They
enjoy their work so much they refuse to be "distracted" by
advertising and sales and all "that stuff." The problem, of
course, is that they are losing money.
Marketing is not about pressure or sales or gimmicks. It's
about letting the world know what you do, and what you
love. It's about letting people know how you can help them
solve problems or achieve their goals, and that's a
wonderful thing! It's about developing a daily routine that
lets people get to know you, your specialty, and that you
are available to serve them.
This fall, develop a 90-day marketing plan that you
personally love. Focus on your strengths, and the things
that are easy for you to do. Think about your natural
allies and partners, and invite them to work with you. Set
a budget, commit to a plan, and stay the course. Decide to
have your best year ever, and work your plan! This is not
hard! It's easy, and it can be extremely profitable!
challenge of maintaining a consistent, high-quality
marketing system to be over-whelming. They're convinced
it's hard work, expensive and a distraction from doing the
work they love. Fortunately, it doesn't have to be that
way!
Ironically, many people who struggle with the marketing
side of their business are among the very best in their
respective fields! Typically, they love what they do! They
enjoy their work so much they refuse to be "distracted" by
advertising and sales and all "that stuff." The problem, of
course, is that they are losing money.
Marketing is not about pressure or sales or gimmicks. It's
about letting the world know what you do, and what you
love. It's about letting people know how you can help them
solve problems or achieve their goals, and that's a
wonderful thing! It's about developing a daily routine that
lets people get to know you, your specialty, and that you
are available to serve them.
This fall, develop a 90-day marketing plan that you
personally love. Focus on your strengths, and the things
that are easy for you to do. Think about your natural
allies and partners, and invite them to work with you. Set
a budget, commit to a plan, and stay the course. Decide to
have your best year ever, and work your plan! This is not
hard! It's easy, and it can be extremely profitable!
No comments:
Post a Comment